Buaala.Tv: The Interactive Intelligent Internet Television

The project Buaala.TV originated in the need to provide greater value to the industry associated with the production and broadcasting of audiovisual contents, through the use of knowledge and collective intelligence as a way of providing people with contents adapted to their preferences, and to also offer television companies and advertisers new ways of promoting and selling products, associating them in a “smart” way to the contents being offered to viewers at any given moment. This “smart association” will consist of the dissemination (promotion and/or commercialisation) of products that are not only tailored to the content being broadcast, but also, within the possible range of products on offer, giving preference to those that coincide with the viewer’s tastes.

To reach this point, the project will need to address a process that makes it possible to research the viability of the protocols, algorithms and synchronisation systems required to create new formats in the audiovisual industry that make the goal detailed in the previous paragraph possible, leading to what we call intelligent interactive digital content and Internet (the “3i” paradigm), so that using these results, a new industry is created based on their development, using systems such as smart phones or tablets to interact with DTT, cable boxes or any other type of content (such as video clips or songs) broadcast via the Internet.

As a result of this project, the foundations will be laid for a new industrial model based on exploiting knowledge, and not just data or information.

By applying the model of knowledge as a service (KaaS), prototypes will be researched and developed that demonstrate the viability of a new market model in which artificial intelligence is combined with social networks in order to enhance the distribution of digital multimedia contents, adding a new value to them.

The development of knowledge applications (KAPPs), or user interfaces designed to operate on smart phones or tablets, will allow users to interact with the system, turning these widely used high-tech devices into remote controls for artificial intelligence and multimedia interactivity, bringing consumers or end users into closer contact with the complex world of artificial intelligence in a simple, intuitive way.

A significant part of the research planned within the scope of this project will be carried out as part of an “open knowledge” model, similar to the development of “open source” applications that allow all of the community of developers to contribute their efforts to help towards the improvement and evolution of the system.

A wide range of companies are taking part in this project, contributing global knowledge about all of the different aspects of research and innovation it intends to develop. Kincubator contributes its conceptual model, which provides the initial framework for the development of the project, as well as the research and development of some of the key components of this initial conceptual model, such as the inference engine based on bio-inspired algorithms. Kincubator is also responsible for the management and technical supervision of the project.

Knowdle Consortium Group participa en el proyecto “Buaala Project Interactive Internet Intelligent MEDIA” (número de referencia TSI-090302-2011-19) cofinanciado por el Ministerio de Industria, Energía y Turismo, dentro del Plan Nacional de Investigación Científica, Desarrollo e Innovación Tecnológica 2008-2011.